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BRUSH
UP YOUR NEGOTIATING SKILLS
To
be a good negotiator, you need to do your homework. The following
homework can be done in any order, but it must be done before
your trip to the dealership to look at cars.
Read about the cars you are considering. Start with the Consumer
Reports for information about costs and reliability. Next,
try Road & Trade or Car and Driver to see how the experts
like the vehicle and what specific options and equipment they
recommend. Look at other magazines and publications and go
from there. This you should start right away. Some of the
information sources that you can use are: The Edmund Guides,
Kelly Blue Book Auto Market Report, commonly called the Blue
Book, and the N.A.D.A. (The National Automobile Dealers Association
Dealers Association) Official Used Car Guide.
Choose which car and options to buy. This part of your homework
includes pricing options like stereos and antitheft systems
at outside sources. Make a note of what you need versus what
you want. Prioritize, then get an estimate of what you can
afford and figure out what your payments will be.
Get your financing in order. Go to a bank, credit union and
get your financing in shape before you go into the dealership.
Make sure you are approved for enough money at a good interest
rate, and make sure it will be available when you want it.
It is really frustrating to lose a car or to pay top financing
interest rates because your loan falls through or because
you haven't financed enough to cover the car you really want.
Price your trade-in. Don't dismiss selling a car yourself.
Pick the dealership. Consider only those dealerships that
are close to you and therefore convenient. It is important
that these dealerships be large enough to offer discounts
more easily. Also, check for longevity and reputation, and
the success of the dealership in fulfilling repair warranties.
Pick the time and a buying companion. Your advantages as a
buyer are strongly influenced by picking the best time (end
of the month, weekdays, late in the day, before closing),
and take the right people with you. Go when it makes sense
for you to get a great deal.
Practice. If the opportunity presents itself, go with a friend
to his car buy and practice. Help him with his buy and use
the experience gained for your benefit. If you make mistakes,
make sure they are made before your own purchase.
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