BECOME A GOOD NEGOTIATOR  
BRUSH UP YOUR NEGOTIATING SKILLS  
WHY IS CAR BUYING SO DIFFERENT?  
INFORMATION IS YOUR BEST DEFENSE  

INFORMATION IS YOUR BEST DEFENSE

As a customer, if you are not informed about all of your options, you will end up giving the dealer more money than someone who is better informed. The person who is informed and drives a hard bargain will spend less than you will.

There are some dealers out there who are intentionally unscrupulous and have absolutely no compassion whatsoever when it comes to customers and their money. And then, there are some dealers who are just trying to make a good living. But if you give them just a hint that you are an uninformed consumer, they will do all they can to make sure they make the most money. And don't fool yourself. Dealers know a lot of tricks to make a ton of money.








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Last Updated Thursday, 8/28/2008