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A
SALESPERSON IS THE ENEMY
Everything
a salesperson learns about you, he will use against you. Always
keep that in mind. A salesperson is not your friend.
Even your most casual comments are important to a good salesperson.
So reveal only what you want the dealer to know, and no more,
no less. When in doubt, say nothing.
THE
DEALER'S NOT THE ONLY ONE MAKING MONEY
Your
first encounter with buying a car is the salesperson. Remember,
the salesperson is working for a commission. This means that
he gets a percentage of the dealer's profits. The higher the
price you pay, the more expensive car you buy, the more options
the salesperson sells - the more money he makes. Also, the
salesperson has a weekly quota to meet. His job is at stake.
This is why the pressure is so high on a car lot.
Also,
the finance and insurance (F&I) people get paid a percentage
of the amount of money the salesperson makes on the "back
end," or financing part of the sale. That's why it is
not surprising the salesperson tries so very hard to sell
you an upgraded stereo system, long-term warranties, or anti-theft
packages.
There
are a lot of people being paid off whenever a car is sold
- it isn't just the dealer.
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